The One KPI That Predicts Dealer Group Executive Success: Employee Retention
In 1997, Costco's then-CEO Jim Sinegal made a counterintuitive call: he raised employee wages and benefits while competitors were cutting labor costs to the bon...
The One KPI That Predicts Dealership Open-Book Management Success
Sixty-three percent of dealerships that fail to hit their annual targets cite poor visibility into what their teams are actually doing as the root cause. Not ba...
The One KPI That Predicts Salesperson Success (And It Has Nothing to Do With Pay Plans)
The One KPI Nobody's Measuring That Predicts Salespeople Success Your pay plan doesn't matter. Neither does your PTO policy. What actually predicts whether you...
The One KPI That Predicts Drug Testing Policy Success at Your Dealership
You know that moment when you're sitting in a GM meeting and someone brings up a failed drug test, and suddenly the conversation spins into a 45-minute debate a...
What Actually Predicts Handbook Success
Most dealership leaders spend months crafting the perfect employee handbook, then watch adoption rates hover around 30% and wonder why nobody's following the ne...
The One KPI That Predicts DMS Migration Planning Success
Most dealership leaders planning a DMS migration focus on the wrong metric. They obsess over implementation timeline, system cost, and feature parity. Then they...
The One KPI That Predicts Local SEO Success for Multi-Rooftop Dealer Groups
Most dealer groups track the wrong KPI when measuring local SEO success. They obsess over search rankings, traffic numbers, and click-through rates. But there's...
The One KPI That Predicts Dealership Ad Spend Success
Most dealerships are throwing money at digital advertising and hoping something sticks. They run Facebook ads, Google Ads, YouTube videos, invest in SEO, polish...
The One KPI That Predicts Spanish-Language Marketing Success in Bilingual Markets
Seventy-three percent of bilingual dealerships tracking Spanish-language marketing metrics don't measure the one indicator that actually predicts whether their ...
The One KPI That Actually Predicts Social Media Success for Dealerships
Back in 2012, Facebook published a study showing that posts with user comments got shared 5x more often than posts without them. The finding shocked nobody in h...
The One KPI That Predicts Connected-TV Advertising Success for Dealerships
Most dealers are chasing the wrong metric when they evaluate their connected-TV advertising success. They look at impressions, click-through rates, maybe even ...
The One KPI Every Dealership Should Track Before Sending Another Marketing Email
The One KPI Every Dealership Should Track Before Sending Another Marketing Email Most dealerships are chasing email open rates like they're chasing a customer ...