Dealership Signage and Wayfinding: What's Changed (And What Hasn't) in 2024
Your dealership's wayfinding is probably worse than you think, and most dealers aren't doing anything about it. Customers are getting lost in your facility, spe...
Parking Lot Capacity Optimization: What's Changed and What Hasn't
Eighty-seven percent of dealers haven't meaningfully optimized their parking lot layout in the last five years. And here's the thing: most of them have no idea ...
Customer Lounge Amenities That Work: What's Changed and What Hasn't
Why do customers sit in your lounge for 45 minutes without complaining, while at another dealer they're calling the service advisor after 20? The answer isn't ...
LED Retrofit for Dealership Lighting: What's Changed and What Hasn't
The first LED traffic light in the United States went live in 1999 in Fort Bliss, Texas. It used about 80 percent less energy than its incandescent predecessor....
Showroom Redesigns: What's Actually Changed (And What Hasn't)
Most dealers chase showroom redesigns like they're chasing a hot new truck model. They gut the space, spend six figures on marble floors and digital displays, a...
Fleet Customer Billing and Terms: What's Changed and What Hasn't
In the 1990s, fleet sales operated almost entirely on handshake deals and paper contracts. A fleet manager would show up with a purchase order, shake hands with...
The Structural Problem With Old-School Commercial Pay Plans
Back in 1985, the average truck dealership paid its commercial sales manager a base salary of about $28,000 with a 2% commission on gross profit. The job was st...
Commercial Vehicle Delivery Logistics: What's Changed and What Hasn't
Fleet delivery logistics haven't fundamentally changed in twenty years, and that's exactly why your dealership is leaving money on the table. You're still using...
Upfitter Partnerships for Commercial Vans: What's Changed and What Hasn't
Back in 2008, the upfitter ecosystem looked completely different. Dealerships had direct relationships with a handful of regional upfitters, often family-owned ...
Government Bid Participation: What's Changed Since 2019 (And What Dealers Still Get Wrong)
You're sitting in your sales manager's office on a Tuesday morning, and someone mentions that the city just posted a new fleet bid for 12 pickup trucks and six ...
Small Business Vehicle Consulting: What's Changed (And What Hasn't Since 2015)
Fleet sales are up 23% year-over-year at most major dealerships, but the way dealers actually move those vehicles hasn't changed much since 2015. That gap betw...
Fleet Pricing vs. Retail Margin: What's Really Changed in Commercial Vehicle Sales
How many dealership principals are still pricing fleet deals the same way they did five years ago, even though the market dynamics have completely shifted benea...