The Contrarian PTO Policy: Why Dealership Principals Have It Backwards
According to industry surveys, roughly 73% of dealership GMs believe unlimited or overly generous PTO policies hurt sales performance. Most dealer principals st...
Why Smart Dealerships Are Dropping Drug Testing (And Why You Should Too)
Back in 1986, Ronald Reagan signed an executive order requiring federal contractors to maintain drug-free workplaces. Within a year, workplace drug testing beca...
The Contrarian Take on Dealership Cybersecurity: It's Not a Technology Problem
You're sitting in your general manager meeting on a Tuesday morning, and your IT person just told you that your dealership needs to spend $15,000 on a new cyber...
The Local SEO Trap: Optimization Without Inventory
You're spending $8,000 a month on local SEO for your five-store dealer group, and your general manager at the flagship location keeps asking why the store down ...
Stop Obsessing Over Attribution Models (You're Measuring the Wrong Thing Anyway)
Stop Obsessing Over Attribution Models (You're Measuring the Wrong Thing Anyway) Most dealership marketing teams spend weeks building complex attribution model...
The Contrarian Take on Spanish-Language Dealership Marketing (And Why You're Probably Doing It Wrong)
The Spanish Marketing Trap Most Dealers Fall Into It's Tuesday morning at a Midwest dealership group with three stores in a market that's roughly 28% Hispanic....
Stop Chasing Every Platform: The Contrarian Approach to Dealership Reputation Management
Most dealerships are chasing reputation management all wrong. You're probably spending money on review-generation software, hiring reputation agencies, and obse...
Why Your Dealership's "Brand-Safe" Social Media Strategy Is Costing You Visibility
Back in 1995, when the first banner ad appeared on a website, advertisers panicked about being associated with "risky" content. Brands were so terrified of bran...
Why Most Dealerships Should Skip Connected TV Advertising (For Now)
Connected TV (CTV) advertising is getting way too much hype for what it actually delivers to dealerships, and most dealer groups throwing six figures at it annu...
Stop Obsessing Over Email Open Rates: Why Dealership Loyalty Benchmarks Are Costing You Money
What if the email open rates your marketing team obsesses over are actually costing you money? Most dealership marketing departments live and die by a simple m...
Stop Marketing Your Way Out of Operational Problems: A Contrarian Take on Dealership Content Strategy
You've probably read the playbook. Every dealership marketing consultant says the same thing: post three times a week, run paid social ads, generate reviews, op...
Why Your Service Retention Marketing Is Failing (And What Actually Works)
The Service Retention Marketing Mistake Everyone's Making Most dealerships spend serious money on service retention marketing and still watch customers walk to...