The Dealer's Playbook for Selling Used RVs at a Franchise Dealership
Most franchise dealers treat RVs like an afterthought. They show up on the lot, get parked in the back corner, and sit there until someone stumbles across them ...
The Dealer's Playbook for a Facility Image Program Rollout
Most dealerships don't actually have a facility image program. They have a list of complaints. The carpet in the customer lounge is stained. The service bay li...
The Dealer's Playbook for Solar Panels on Dealership Rooftops
It's 2 p.m. on a Tuesday in July, and your service director walks into your office with the monthly utility bill. The number makes you wince. Then, almost as an...
The Dealer's Playbook for Dealership Signage and Wayfinding
In 1956, the first enclosed shopping mall opened in Minnesota with something revolutionary: a directory. Before that, customers wandered. Store owners just hope...
The Dealer's Playbook for Parking Lot Capacity Optimization
You've got 47 vehicles on your lot and exactly 43 spaces. It's a Thursday morning in March, and a trade-in just rolled in. Your lot attendant texts asking where...
Service Bay Throughput Playbook: Facility Design for Maximum RO Velocity
How many service bays do you actually need to hit your fixed ops targets, and how many are you currently wasting? That's not a rhetorical question. It's the ki...
The Dealer's Playbook for Customer Lounge Amenities That Actually Work
What if your customer lounge was actually keeping customers away from your service drive instead of bringing them in? You've probably walked into a dealership ...
The Dealer's Playbook for Showroom Redesign Projects That Actually Drive Results
The Myth That Showroom Redesigns Are About Aesthetics You walk into a dealership on a Saturday afternoon, and the place is packed. New paint on the walls, shin...
The Dealer's Playbook for Medium-Duty Truck Sales Channels
How many of your customers drive trucks off the lot and then spend the next six months trying to figure out how to turn them into actual work vehicles? This is...
The Dealer's Playbook for Fleet Customer Billing and Terms
Why Fleet Customers Demand a Different Playbook Ford's commercial vehicle division didn't become a powerhouse by accident. For decades, they've understood some...
The Dealer's Playbook for a Commercial Sales Manager Pay Plan
Most dealerships have no idea what they're actually paying their commercial sales managers to do. That's the real problem. You've probably noticed that your fl...
Most Fleet Service Contracts Are Structured Wrong, and You're Probably Leaving 30% of Gross Profit on the Table
Most Fleet Service Contracts Are Structured Wrong, and You're Probably Leaving 30% of Gross Profit on the Table Here's the uncomfortable truth: dealerships wit...