PTO Policies for Salespeople: What's Changed in Dealership Operations and What Hasn't
When Salespeople Started Taking Days Off: The Quiet Shift in Dealership PTO Back in 1985, the idea of a car salesman asking for a week off during spring was es...
Employee Handbook Updates: What's Changed and Why Your 2019 Version Is Holding You Back
Why Your Handbook Probably Hasn't Changed Since 2019 (And Why That's a Problem) It's January. You're sitting in your office with a cup of coffee that's already...
Dealership Cybersecurity Basics: What's Changed and What Hasn't
You're sitting in your office scrolling through emails when one lands from your IT person. Subject line: "Urgent – Potential Security Breach." Your stomach drop...
DMS Migration Planning: What's Actually Changed and What Hasn't
Your current DMS probably isn't doing what it did five years ago, and switching to something new won't fix the real problems holding you back. That's a bold st...
Local SEO for Multi-Rooftop Dealer Groups: What's Changed and What Hasn't
How Many of Your Store Locations Are Actually Showing Up in Local Search? If you're running a dealer group with multiple rooftops, you probably think you've go...
Attribution Modeling for Dealership Ad Spend: What's Changed and What Hasn't
The first online ad ever sold was a banner for a New York law firm on a website called HotWired back in 1994. That firm paid $30,000 for the placement and had n...
Spanish-Language Dealership Marketing in 2024: What's Actually Changed
The Spanish-Language Marketing Mistake Most Dealerships Still Make Most dealerships treat Spanish-language marketing like an afterthought. They slap a Google T...
Dealership Reputation Management in 2024: What's Changed and What Hasn't
Your dealership's reputation isn't built on stars anymore—it's built on whether your customers believe you'll actually show up and do what you promise. That sou...
Brand-Safe Commenting on Social Media: What's Changed in Dealership Marketing
Back in 2010, dealership social media meant posting a car photo on Facebook and hoping someone clicked like. Brand safety wasn't even a term most dealers used. ...
Dealership Loyalty Email Open Rates Have Dropped 43% Since 2021: Here's What Actually Changed
Dealership marketing teams are watching email open rates tank. According to recent industry data, loyalty email open rates at automotive dealerships have droppe...
Dealership Marketing in 2024: What's Changed and What Never Will
It's 2024, and you're standing in your dealership's sales office watching a customer pull up in a car they found on TikTok. Not your dealership's TikTok. A rand...
Service Retention Marketing: What's Changed and What Absolutely Hasn't
Most service directors still think retention marketing means a postcard in the mail and a phone call reminder. That approach isn't dead, but it's become expens...