Local SEO for Multi-Rooftop Dealer Groups: What's Changed and What Hasn't
How Many of Your Store Locations Are Actually Showing Up in Local Search? If you're running a dealer group with multiple rooftops, you probably think you've go...
Attribution Modeling for Dealership Ad Spend: What's Changed and What Hasn't
The first online ad ever sold was a banner for a New York law firm on a website called HotWired back in 1994. That firm paid $30,000 for the placement and had n...
Spanish-Language Dealership Marketing in 2024: What's Actually Changed
The Spanish-Language Marketing Mistake Most Dealerships Still Make Most dealerships treat Spanish-language marketing like an afterthought. They slap a Google T...
Dealership Reputation Management in 2024: What's Changed and What Hasn't
Your dealership's reputation isn't built on stars anymore—it's built on whether your customers believe you'll actually show up and do what you promise. That sou...
Brand-Safe Commenting on Social Media: What's Changed in Dealership Marketing
Back in 2010, dealership social media meant posting a car photo on Facebook and hoping someone clicked like. Brand safety wasn't even a term most dealers used. ...
Dealership Loyalty Email Open Rates Have Dropped 43% Since 2021: Here's What Actually Changed
Dealership marketing teams are watching email open rates tank. According to recent industry data, loyalty email open rates at automotive dealerships have droppe...
Dealership Marketing in 2024: What's Changed and What Never Will
It's 2024, and you're standing in your dealership's sales office watching a customer pull up in a car they found on TikTok. Not your dealership's TikTok. A rand...
Service Retention Marketing: What's Changed and What Absolutely Hasn't
Most service directors still think retention marketing means a postcard in the mail and a phone call reminder. That approach isn't dead, but it's become expens...
Owner-Operator Lead Generation: What's Actually Changed (And What Hasn't)
Most dealerships are still chasing owner-operator leads the same way they did in 2015. And it's costing them money. The fundamentals haven't changed. Owner-ope...
Parts Delivery Routes to Wholesale Accounts: What's Changed and What Hasn't
You're sitting in your parts manager's office on a Tuesday morning, and they're telling you the same thing they told you six months ago: "We're not hitting our ...
What's Changed in Wholesale Parts Channels (And What Dealership Managers Are Missing)
How Much of Your Parts Inventory Is Actually Turning Into Cash? Most dealership parts managers still run their surplus disposal the same way they did in 2015. ...
Mechanical Parts vs. Sheet-Metal Turns: What's Changed and What Hasn't
Your parts department's inventory strategy is probably still built around an assumption that died five years ago. Most dealers still manage mechanical parts and...