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Automotive industry insights, tips, and guides

How Should a BDC Rep Handle Qualifying an Internet Lead in Three Questions?

A BDC rep should qualify an internet lead with three targeted questions: (1) "What brought you in today—are you shopping for yourself or someone else, and what'...

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How Should a BDC Rep Handle a 'Just Checking Price' Inquiry?

A BDC rep should treat a "just checking price" inquiry as a qualification opportunity, not a brushoff. Instead of quoting immediately, ask clarifying questions ...

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How Should a BDC Rep Handle Following a Four-Email Sequence That Books Appointments?

A BDC rep should treat a four-email sequence as a progressive qualification tool, not a broadcast campaign. Space emails 3–5 days apart, personalize each messag...

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How Should a BDC Rep Handle Leaving a Voicemail That Actually Gets Returned?

A BDC rep should leave a voicemail that gets returned by keeping it under 20 seconds, stating a specific reason for the call, using a clear callback number, and...

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How to Audit Lead Response Time Weekly as a BDC Manager

A BDC manager should audit lead response time weekly by pulling daily metrics from your DMS and CRM, comparing actual response windows (first-contact time) agai...

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How Should a BDC Manager Handle Setting BDC Pay Plans That Drive Appointments?

A BDC manager should build pay plans around appointment completion rates and show-up percentages rather than dials or contacts alone, tie bonuses to quality met...

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How Should a BDC Manager Handle Setting a Service Appointment Around Customer Availability?

You should ask customers about their schedule in your first contact and confirm availability multiple times before the appointment date. Offer a range of time s...

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How Should a BDC Manager Handle Qualifying an Internet Lead in Three Questions?

A BDC manager should qualify an internet lead by asking three focused questions: (1) What's your timeline for buying or trading in a vehicle? (2) Do you have a ...

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How Should a BDC Manager Handle a 'Just Checking Price' Inquiry?

A BDC manager should treat a "just checking price" inquiry as a qualification opportunity, not a price-quote transaction. Route the lead to a trained BDC rep eq...

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How Should a BDC Manager Handle Following a Four-Email Sequence That Books Appointments?

A BDC manager should monitor each email in a four-email sequence by tracking open rates, click-through rates, and appointment-booking conversion at each stage, ...

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How a BDC Manager Should Handle Leaving a Voicemail That Actually Gets Returned

A BDC manager should leave voicemails that get returned by keeping them under 20 seconds, stating a specific reason for the call upfront, speaking clearly with ...

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How Should a BDC Manager Handle an Inbound Sales Call in Under 90 Seconds?

A BDC manager should handle an inbound sales call in under 90 seconds by qualifying the caller's vehicle interest and budget in the first 20 seconds, confirming...

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