Video Test-Drive Content Checklist: A System That Actually Works
Your video test-drive content is probably sitting in a folder somewhere, unwatched. Not because your team didn't shoot it. Not because the vehicles look bad. B...
Why Speed Matters More Than You Think
Your dealership website is probably slower than your competitors', and you're leaving money on the table because of it. A slow website doesn't just annoy custom...
The Referral Program Checklist That Actually Pays for Itself
The Referral Program Myth That's Costing You Money Back in 1963, Tupperware was still hosting parties in suburban living rooms, but they'd already figured some...
Community Sponsorship Checklist: A Retention Strategy That Actually Works
Most dealerships sponsor their local Little League team or write a check to the food bank once a year, then wonder why it doesn't move the needle on customer re...
Dealership Loyalty Program Checklist: Design One That Actually Works
How many of your customers come back for their second service appointment? Most dealerships can't answer that question with confidence. They run promotions, se...
The One Checklist That Stops Your Geo-Targeted Ads From Disappearing Into the Void
The One Checklist That Stops Your Geo-Targeted Ads From Disappearing Into the Void How many of your geo-targeted digital ads are actually reaching the people s...
The Direct-Mail ROI Checklist That Actually Works for Dealerships
The Direct-Mail Checklist That Actually Moves Needle at Your Dealership 63% of dealerships still run direct-mail campaigns, yet fewer than one in three can acc...
OEM Co-op Claim Capture Checklist: The System That Actually Works
Back in the 1980s, General Motors pioneered manufacturer co-op advertising programs as a way to help franchised dealers share marketing costs. The idea was smar...
TikTok Content Checklist for Franchise Dealerships That Actually Works
The first TikTok video was posted on March 21, 2016—and almost nobody outside China noticed. Fast forward to today, and TikTok has over a billion monthly active...
The Used Inventory Video SRP Checklist That Actually Converts
Most dealership video SRP content is a waste of bandwidth, and everyone knows it. You've got 45 seconds of a car rolling across the lot in bad lighting, some g...
Branded Search Spend Discipline: A Checklist That Actually Works
In 1994, when Yahoo was still filing websites into directories by hand, the idea of paying for search results was laughable. Today, branded search spend is one ...
Review Generation Cadence Checklist: The System That Actually Works
Most dealerships have a review generation strategy that works about as well as a pothole repair on a Northeast winter road: fine for about three weeks, then com...