Six Critical Mistakes Dealers Make With Vehicle Presentation During the First Pencil
Sixty-three percent of dealerships report that their first pencil presentations miss critical details about the vehicle on the showroom floor. That's not a manu...
Your New Sales Hire Is Going to Fail Without a Real Ramp Plan (Here's Why)
Your New Sales Hire Is Going to Fail Without a Real Ramp Plan (Here's Why) You hire a sharp salesperson on a Monday, throw them a product walkthrough on Wednes...
The Attribution Trap: Why Most Dealers Can't Track Where Showroom Traffic Actually Comes From
The Attribution Trap: Why Most Dealers Can't Actually Tell Where Their Showroom Traffic Comes From Your sales manager swears the Facebook ad spend is working. ...
Why Your Deal Desk Is Too Slow (And How to Fix It)
In 1985, a dealer in Atlanta could walk a buyer to the finance office, sit down with a single F&I manager, and have a deal approved in fifteen minutes flat. The...
The Up-List Rotation Problem That's Costing You Deals (And How Most Dealers Get It Wrong)
The Up-List Rotation Problem That's Costing You Deals (And How Most Dealers Get It Wrong) You've got a solid up-list rotation policy written down somewhere. It...
7 Phone-Up Conversion Mistakes Killing Your Dealership's Showroom Traffic
How many phone-ups this week did your BDC actually convert to showroom appointments? If you don't know the answer off the top of your head, that's the problem....
The Dealer Group Playbook for Multi-Rooftop Digital Marketing Governance
According to a recent industry survey, dealer groups with more than five rooftops spend an average of 34% more on marketing across their portfolio than single-s...
The Dealer Group Playbook: Consolidating Vendor Agreements Across Your Franchise Portfolio
Imagine sitting in a dealer group meeting where one rooftop's service director just negotiated a parts pricing agreement that saves $40,000 a year, while your s...
The Dealer's Playbook for HR Standardization Across Multiple Stores
You've just acquired a third location. Congratulations. Now you've got three different ways of doing payroll, three different benefit structures, three differen...
The Dealer Group Playbook for Benefits and 401(k) Rollouts
How Many Rooftops Does It Take Before Your Benefits Program Falls Apart? You've got three stores humming along. Then you add a fourth. Maybe a fifth rolls in t...
The Dealer's Playbook for Integrating a Newly Acquired Rooftop
How many dealer principals have bought a second location only to spend the next eighteen months untangling operational chaos they didn't see coming? The acquis...
The Dealer Group Playbook for Acquiring a Struggling Single-Point Store
What does it actually take to buy a struggling single-point store and turn it around—without bleeding cash for the first eighteen months? Most dealer groups th...