The Dealer Group Playbook for Cross-Store Reporting That Actually Works
Most dealer principals running a group think they know what's happening across their stores. They don't. You get weekly calls from your GMs, maybe a monthly P&...
Role-Based Access Control for Dealerships: The Playbook That Protects Your Pay Plans and Operations
The Myth That "Everyone Needs Access to Everything" You're running a dealership. Someone in your office gets frustrated because they can't pull a report. So yo...
The Dealer's Playbook for Single Sign-On Rollout at Your Store
The Dealer's Playbook for Single Sign-On Rollout at Your Store Most dealerships roll out a new authentication system the same way they add a software platform:...
The Dealer's Playbook for Video Test-Drive Content on Owned Channels
Most dealerships are sitting on a goldmine of video content they're not using. You've got test drives happening every single day. You've got happy customers, c...
The Dealer's Playbook for EV Test Drive Logistics
Seventy-three percent of dealerships say they're unprepared to handle EV test drives at scale. Not because they don't want to, but because the logistics are fun...
The Dealer's Playbook for Dealership Website Speed and Conversions
How many potential customers are bouncing off your dealership website before they even see your inventory? Forget about everything you think you know about dea...
The Dealer's Playbook for a Referral Program That Pays for Itself
Most dealerships spend money on a referral program and hope it sticks. They print some business cards, maybe send out an email blast, and then wonder why their ...
The Dealer's Playbook for Community Sponsorships as a Retention Tool
Dealerships that sponsor local youth sports leagues see customer retention rates climb by 8 to 12 percentage points compared to stores that don't. That's not a ...
The Dealer's Playbook for an EV Service-First Workflow
Imagine it's Tuesday morning at your dealership. A customer rolls in with a 2023 Tesla Model Y that won't charge past 80%, and your service advisor looks at you...
The Dealer's Playbook for Branded Search Spend Discipline
Dealerships are throwing away $47,000 to $180,000 per year on branded search spend that shouldn't exist. That's not a typo, and it's not exaggeration. It's what...
The Dealer's Playbook for a Dealership Review Response Policy
How many Google reviews are sitting in your queue right now, unanswered? If you're like most dealer principals and general managers in the Northeast, probably ...
The Dealer's Playbook for a Review Generation Cadence That Works
How many of your customers leave your dealership without ever leaving you a review, even though they're thrilled with the service? That's not a rhetorical ques...