The Dealer's Playbook for a Review Generation Cadence That Works
How many of your customers leave your dealership without ever leaving you a review, even though they're thrilled with the service? That's not a rhetorical ques...
The Dealer's Playbook for Google Business Profile Hygiene: A System That Actually Works
Most dealerships treat their Google Business Profile like it's a set-it-and-forget-it operation, which is exactly why they're getting outranked by competitors w...
The Dealer's Playbook for SRP and VDP Click-Through Optimization
Why Your SRP and VDP Matter More Than Ever The first search results page used to be a luxury. Now it's table stakes. Back in 2012, the average dealership webs...
The Dealer's Playbook for Parts Pricing Tiers Across Customer Types
Why Your Parts Pricing Strategy Doesn't Work (And What Actually Does) You're sitting in your 8 AM parts meeting. Your parts manager just told you that counter ...
The Dealer's Playbook for Vendor Rebate Capture in the Parts Department
You're three weeks into Q4, and your parts manager just realized your dealership left $18,000 on the table this year in unclaimed vendor rebates. The invoices a...
The Dealer's Playbook for Warranty Parts Returns and Inventory Cycles
How many parts are sitting on your shelves right now that haven't moved in six months? If you're not tracking warranty returns with surgical precision, you're ...
The Dealer's Playbook for Special Order Parts Tracking
Back in 1961, when the average car had fewer than 5,000 parts and most dealers kept a year's worth of inventory on hand, special order tracking was simple: a ha...
The Dealer's Playbook for Counter Sales Efficiency
How Many Parts Are Sitting in Your Bins Right Now That Nobody Wants? That's not a rhetorical question. Walk your parts department right now and ask your parts ...
The Parts Department Playbook: Why Your Wholesale Strategy Is Probably Costing You Money
The Parts Department Playbook: Why Your Wholesale Strategy Is Probably Costing You Money Back in 1970, the average dealership made about 40% of its net profit ...
The Dealer's Playbook for Parts Department Staffing and Ratios
Back in 1920, the Ford Motor Company opened its first parts depot in Kansas City. Henry Ford understood something most dealers miss today: you can sell a great ...
Myth #1: "We Don't Need an Obsolescence Reserve—We Sell Everything Eventually"
Back in 1974, when the oil crisis hit and automakers scrambled to redesign their fleets, dealership parts managers faced an unexpected nightmare: warehouses ful...
The Dealer's Playbook for Parts Inventory Turns at a Franchise Store
How Much Dead Inventory Is Sitting In Your Parts Room Right Now? Most franchise dealers can't answer that question without pulling a report. That's the problem...