The Myth Everyone Believes (And Why It's Incomplete)
It's 2:47 p.m. on a Tuesday, and your BDC just answered an online lead inquiry in four minutes flat. High-five all around, right? The customer filled out a form...
Flip Your Test Drive Process: Qualify First, Drive Later
You know that moment when a prospect walks into your showroom on a Saturday afternoon, takes a test drive around the block for 12 minutes, and then disappears i...
Stop Coaching the Wrong Part of Your Sales Process
Sixty-three percent of dealerships say they have a "formal showroom coaching routine." Yet CSI scores haven't budged in five years, and the average salesperson ...
High-Voltage Safety Training for the Shop: What's Changed and What Hasn't
You're probably still training your technicians on high-voltage safety the same way you did three years ago. That's a problem, even if it doesn't feel like one ...
EV Customer Education at Delivery: What's Changed and What Hasn't
Imagine this: it's delivery day for a customer's first electric vehicle. They're excited, maybe a little nervous. You've got them in your dealership's delivery ...
Most Dealerships Still Can't Tell a Degraded EV Battery From a Good One
Most Dealerships Still Can't Tell a Degraded EV Battery From a Good One And that's going to cost you money. Hard to swallow? Consider this: the used EV market ...
EV Service-First Workflow: What's Changed and What Hasn't
Electric vehicles are eating your service department's lunch, and you're probably not ready for it. That's not a prediction anymore—it's happening right now. W...
EV Test Drive Logistics: What's Actually Changed (And What Dealerships Got Wrong)
How Many Dealerships Are Still Running EV Test Drives Like It's 2015? If you walked into most dealerships on the California coast right now and asked to test d...
EV Inventory Floor Planning: What's Changed and What Hasn't
Most dealerships still floor-plan EVs like they're gas-powered trucks, and it's costing them thousands in carrying costs and missed reconditioning windows. The ...
EV Charging Infrastructure at Your Dealership: What's Changed and What Hasn't
It's 7 a.m. on a Tuesday, and your lot manager is standing in front of three brand-new electric vehicles on your front line—a Tesla Model Y, a Chevy Equinox EV,...
Building an EV-Certified Technician Pipeline: What's Changed and What Hasn't
Most dealership service directors think they need to completely rebuild their technician pipeline for electric vehicles. They're half right, and that's costing ...
The Dealership Mobile App That Customers Actually Use: What's Changed Since 2010
Back in 2010, the dealership mobile app was a novelty. A few forward-thinking stores would tout their iPhone presence like they'd just launched a satellite. Fas...