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Automotive industry insights, tips, and guides

BDC Manager's Checklist for Handling Inbound Service Calls Without Transferring

A BDC manager handling an inbound service call without transferring means staying on the line long enough to capture the customer's vehicle info, service need, ...

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BDC Manager's Checklist for Handling an Inbound Sales Call in Under 90 Seconds

A BDC manager's 90-second inbound call should capture the caller's name and vehicle interest, confirm they're genuinely in-market, and schedule a specific appoi...

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Sales Associate's Checklist for Running a Proper T.O. to a Manager

A proper T.O. (turnover to manager) requires the sales associate to have the customer's trade paperwork organized, the numbers locked in your DMS, the customer ...

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Sales Associate Checklist for Selling a Vehicle Across Two Salespeople

When two salespeople share a deal, one takes lead responsibility while the other supports the transaction—each must document their role on the deal ticket, conf...

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Sales Associate Checklist for Setting Expectations With a Service Customer on the Lot

A sales associate's service-customer checklist on the lot should cover vehicle condition documentation, service menu explanation, timeline clarity, pricing tran...

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Sales Associate Checklist for Handling a Mystery Shop Without Getting Rattled

A mystery shop is a customer evaluation where a trained evaluator poses as a buyer to score your sales process. The key to staying calm is treating it like any ...

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Sales Associate Checklist: Following Up with Unsold Prospects at 30 Days

At 30 days out from an unsold prospect's last visit, your sales associate should have a documented follow-up plan that includes a phone call or text, a review o...

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Sales Associate Checklist: How to Overcome 'Let Me Think About It'

When a customer says "let me think about it," your first move is to pause and ask a clarifying question instead of launching into a pitch. The most effective sa...

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The Sales Associate's Checklist for Managing a Trade-In Valuation Conversation

A sales associate's trade-in valuation conversation checklist should cover vehicle inspection, market research, customer rapport, and price presentation before ...

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Sales Associate Closing Checklist: After the Test Drive Write-Up

A sales associate closes for the write-up after a test drive by confirming the customer's interest level, addressing any remaining objections, presenting the ve...

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Sales Associate Checklist: Transitioning From Walk-Around to Test Drive

A sales associate's transition from walk-around to test drive should include five critical handoff items: confirming vehicle interest and price point, reviewing...

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Sales Associate Checklist: Confirming a Showroom Appointment the Day Before

Confirm a showroom appointment the day before by calling or texting the customer directly to verify they're still coming, checking inventory against their needs...

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