The Two Dominant Pricing Philosophies
Most dealers price their service menus the same way they did five years ago, which is to say they're probably leaving 15 to 20 percent of potential gross on the...
The Dealer's Playbook for EV-Certification Training for Technicians
The first electric vehicle rolled off a production line in 1890. That's right — a full century before Tesla existed, someone was already plugging a car in to ch...
The Dealer's Playbook for Fluid and Filter Maintenance Menus
You're sitting in your service director's office on a Tuesday morning, staring at last month's CSI scores. They're decent—not terrible, but not moving the needl...
The Dealer's Playbook for Recall Campaign Execution at the Store Level
How many recall campaigns are sitting in your queue right now that won't actually get executed until a customer calls complaining about a warning light? That's...
The Dealer's Playbook for the CSI Feedback Loop in Fixed Ops
Most dealerships treat CSI feedback like a suggestion box rather than a roadmap for operational change. You get the scores back from your CSI survey provider. ...
The Dealer's Playbook for Service Appointment Show Rate: 6 Proven Tactics to Fill Your Technician's Day
The Long Haul: Why Show Rate Became the Dealership's Hidden Profit Center Back in the 1950s, when dealerships first started scheduling service appointments, th...
The Dealer's Playbook for Declined Service Work Follow-Up
Why Declined Work Haunts Your Shop (And How to Stop It) It's 2 p.m. on a Tuesday, and your service advisor just called a customer back about that $2,800 transm...
Dispatch Board Discipline: The Fixed Ops Playbook for Shop Productivity
Most service departments are running dispatch boards like they're managing a parking lot, not a production line And it shows. Technicians are standing around w...
The Dealer's Playbook for Designing a Dealership Loyalty Program That Actually Works
It's Thursday morning, your lot's packed with inventory, your service drive's humming, and your GM just walked into your office asking: "Why aren't our customer...
Are Your Geo-Targeted Ads Actually Reaching the Right Buyers, or Are You Just Burning Budget?
Are Your Geo-Targeted Ads Actually Reaching the Right Buyers, or Are You Just Burning Budget? Most dealerships spend money on digital advertising without any r...
The Dealer's Playbook for Email Nurture Sequences for Used Car Leads
You're sitting in the morning ops meeting on a Tuesday. Your digital marketing director mentions that your dealership's email open rate on used car leads is hov...
The Dealer's Playbook for Direct-Mail ROI in a Modern Dealership
Most dealers still mail out thousands of postcards every month and have no idea whether they're actually working. It's not that direct mail is dead—it's that th...