The Dealer's Playbook for Tablet and Mobile Device Management
Why Your Dealership's Device Management Strategy Is Costing You Money (And How to Fix It) According to industry surveys, the average dealership has deployed be...
Your Monthly P&L Review Is Probably Worthless (And How to Fix It)
Your Monthly P&L Review Is Probably Worthless (And How to Fix It) Most dealer principals look at their monthly financial statement like they're reading a menu ...
The Dealer's Playbook for the Weekly Save-a-Deal Meeting
Seventy-three percent of dealerships run a weekly save-a-deal meeting. And yet, most of them waste the first fifteen minutes arguing about whose fault it is tha...
The Dealer's Playbook for Service Advisor Pay Plan Design
Most dealerships are still paying service advisors like it's 2015, and they wonder why their best ones leave. This isn't a knock on dealer principals or GMs. I...
The Dealer Group Playbook for Cross-Store Reporting That Actually Works
Most dealer principals running a group think they know what's happening across their stores. They don't. You get weekly calls from your GMs, maybe a monthly P&...
Role-Based Access Control for Dealerships: The Playbook That Protects Your Pay Plans and Operations
The Myth That "Everyone Needs Access to Everything" You're running a dealership. Someone in your office gets frustrated because they can't pull a report. So yo...
The Dealer's Playbook for Single Sign-On Rollout at Your Store
The Dealer's Playbook for Single Sign-On Rollout at Your Store Most dealerships roll out a new authentication system the same way they add a software platform:...
The Dealer's Playbook for Video Test-Drive Content on Owned Channels
Most dealerships are sitting on a goldmine of video content they're not using. You've got test drives happening every single day. You've got happy customers, c...
The Dealer's Playbook for EV Test Drive Logistics
Seventy-three percent of dealerships say they're unprepared to handle EV test drives at scale. Not because they don't want to, but because the logistics are fun...
The Dealer's Playbook for Dealership Website Speed and Conversions
How many potential customers are bouncing off your dealership website before they even see your inventory? Forget about everything you think you know about dea...
The Dealer's Playbook for a Referral Program That Pays for Itself
Most dealerships spend money on a referral program and hope it sticks. They print some business cards, maybe send out an email blast, and then wonder why their ...
The Dealer's Playbook for Community Sponsorships as a Retention Tool
Dealerships that sponsor local youth sports leagues see customer retention rates climb by 8 to 12 percentage points compared to stores that don't. That's not a ...