Stop Obsessing Over Attribution Models (You're Measuring the Wrong Thing Anyway)
Stop Obsessing Over Attribution Models (You're Measuring the Wrong Thing Anyway) Most dealership marketing teams spend weeks building complex attribution model...
The Contrarian Take on Spanish-Language Dealership Marketing (And Why You're Probably Doing It Wrong)
The Spanish Marketing Trap Most Dealers Fall Into It's Tuesday morning at a Midwest dealership group with three stores in a market that's roughly 28% Hispanic....
Stop Chasing Every Platform: The Contrarian Approach to Dealership Reputation Management
Most dealerships are chasing reputation management all wrong. You're probably spending money on review-generation software, hiring reputation agencies, and obse...
Why Your Dealership's "Brand-Safe" Social Media Strategy Is Costing You Visibility
Back in 1995, when the first banner ad appeared on a website, advertisers panicked about being associated with "risky" content. Brands were so terrified of bran...
Why Most Dealerships Should Skip Connected TV Advertising (For Now)
Connected TV (CTV) advertising is getting way too much hype for what it actually delivers to dealerships, and most dealer groups throwing six figures at it annu...
Stop Obsessing Over Email Open Rates: Why Dealership Loyalty Benchmarks Are Costing You Money
What if the email open rates your marketing team obsesses over are actually costing you money? Most dealership marketing departments live and die by a simple m...
Stop Marketing Your Way Out of Operational Problems: A Contrarian Take on Dealership Content Strategy
You've probably read the playbook. Every dealership marketing consultant says the same thing: post three times a week, run paid social ads, generate reviews, op...
Why Your Service Retention Marketing Is Failing (And What Actually Works)
The Service Retention Marketing Mistake Everyone's Making Most dealerships spend serious money on service retention marketing and still watch customers walk to...
The Lead Gen Trap Nobody Admits
In 1984, a car salesman named Joe Girard held the world record for most cars sold by a single person. Over his career, he moved 13,000+ vehicles. His secret was...
Stop Treating Your Wholesale Parts Route Like a Sacred Cow
Stop Treating Your Wholesale Parts Route Like a Sacred Cow Most dealership parts managers are quietly hemorrhaging money on their wholesale delivery routes, an...
Stop Hemorrhaging Money on Wholesale Parts Liquidation
Most dealerships are leaving thousands of dollars on the table by dumping excess inventory into wholesale channels. You've been told for years that quick cash f...
Sheet Metal vs. Mechanical Parts Turns: Why Your Parts Manager's Turn-Rate Obsession Is Costing You Money
You know that moment when your parts manager walks into your office and says, "We're turning our mechanical parts 4.2 times a year, but our sheet-metal inventor...