Building an SOP for Deal Desk Approval Speed: A Dealership Operations Checklist
Why Your Deal Desk Is Stuck in Traffic (And How to Fix It) Back in 1986, when the internet barely existed and most dealerships still used fax machines to send ...
Open-Book Management at Your Dealership: What's Actually Changed Since 2020
You've probably heard the pitch before: "Open-book management will transform your dealership culture, align your team with profitability, and solve your turnove...
The Real Problem With Week-Long Training Programs
Most dealerships approach service retention training like a mandatory HR checkbox. You block off an entire week, pull your team off the floor, run through a Pow...
Train Your Sales Team on Lead Generation Without Losing a Productive Week
The Training Problem Nobody Talks About: Getting Your Sales Team Ready to Hunt Their Own Leads Back in the 1970s, car salespeople didn't have the internet. The...
The Real Reason Your Video Content Stalls
How many test-drive videos are sitting on your team's phones right now that never make it to your owned channels? That's not a rhetorical jab—it's a real opera...
Train Your Team on a Referral Program in One Shift—Without Losing Productivity
How many of your team members can actually explain your dealership's referral program without pulling up a piece of paper? If you're like most GMs, the answer ...
Train Your Team on Loyalty Programs Without Losing a Week to Meetings
Most dealerships train their team on loyalty programs exactly the wrong way, and it costs them a week of productivity and a month of confused execution. You al...
Train Your Team on Email Nurture Sequences in Two Weeks (Not One Big Meeting)
In 1987, the first commercial email was sent between two computers in Cambridge, Massachusetts—and it took about an hour to arrive. By the time you finish readi...
Train Your Team on Direct Mail ROI in 4 Sessions (Not a Week)
Most dealership teams still treat direct mail like it's 2008, and that's costing you real money every single month. Here's the uncomfortable truth: direct mail...
Handling a Mystery Shop Without Drama: What's Changed and What Hasn't
Mystery shops haven't actually changed much in 20 years, but your ability to handle one without it becoming a dealership-wide panic attack has. You still get th...
The Long-Term Salesperson Follow-Up Book: What's Changed and What Hasn't
How many of your salespeople are still using the same follow-up playbook they learned five years ago? If the answer is "most of them," you're probably leaving ...
Overcoming Payment Objections: What's Changed and What Hasn't
The first car payment plan in America debuted in 1916, when General Motors introduced installment buying to make Fords jealous. Before that, you paid cash or yo...