Why Community Sponsorships Aren't Your Retention Secret (And Where You Should Spend That Money Instead)
The Community Sponsorship Myth That's Actually Costing You Money In 1987, the first major auto dealer sponsorship of a Little League team was considered revolu...
The Conquest Myth: Why Geo-Targeted Ads Are Wasting Your Money
Back in 1995, Yahoo's directory listing was the closest thing to a "local business search." You paid to be in the right category, and if you weren't, thousands ...
Stop Building Email Nurture Sequences (Here's What Actually Works)
Here's what your email marketing consultant won't tell you: most dealership email nurture sequences are a waste of your team's time. Not because email doesn't ...
Why Direct Mail ROI Beats What Dealerships Think (And Why They Keep Killing It)
Most dealership general managers treat direct mail like a relic from 2005. They've read the articles. They've seen the stats on email open rates and Google ad c...
The OEM Co-Op Claim Money Your Dealership Might Be Leaving on the Table (and Why You're Actually Right to Do It)
The OEM Co-Op Claim Money Your Dealership Might Be Leaving on the Table (and Why You're Actually Right to Do It) How many dollars in unclaimed OEM co-op advert...
Skip the TikTok Account: Why Franchise Dealerships Should Focus on Google Instead
Most franchise dealerships are chasing TikTok when they should be fixing their Google Business Profile. It's a reflex, really. You see competitors posting 15-se...
Your Video SRP Strategy Is Probably Wasting Money. Here's Why.
Your Video SRP Strategy Is Probably Wasting Money. Here's Why. Everyone's telling you to load up your SRP with video. The platforms push it. The marketing cons...
The Branded Search Spend Myth That's Costing You Gross
The Branded Search Spend Myth That's Costing You Gross Imagine it's Tuesday morning. Your digital marketing director walks into your office with the quarterly ...
The Contrarian Review Response Strategy That Actually Converts
Most dealerships have a review response policy. It probably says something like: "Respond to every review within 24 hours. Always be positive. Thank them for th...
Stop Asking for Reviews So Much: The Contrarian Cadence That Actually Works
You're sitting in your office at 8 a.m. on a Monday, scrolling through your Google Business Profile. Three new one-star reviews came in over the weekend. Two cu...
Why Your Google Business Profile Hygiene Is a Waste of Time (And What to Do Instead)
Your Google Business Profile is costing you more money than it's making, and you're probably spending way too much time trying to fix it. Most dealerships treat...
The Click-Through Trap
According to a 2023 dealer marketing study, the average dealership spends 34% of its digital budget optimizing click-through rates on SRPs and VDPs—yet sees onl...