The Real Reason Your Video Content Stalls
How many test-drive videos are sitting on your team's phones right now that never make it to your owned channels? That's not a rhetorical jab—it's a real opera...
Train Your Team on a Referral Program in One Shift—Without Losing Productivity
How many of your team members can actually explain your dealership's referral program without pulling up a piece of paper? If you're like most GMs, the answer ...
Train Your Team on Loyalty Programs Without Losing a Week to Meetings
Most dealerships train their team on loyalty programs exactly the wrong way, and it costs them a week of productivity and a month of confused execution. You al...
Train Your Team on Email Nurture Sequences in Two Weeks (Not One Big Meeting)
In 1987, the first commercial email was sent between two computers in Cambridge, Massachusetts—and it took about an hour to arrive. By the time you finish readi...
Train Your Team on Direct Mail ROI in 4 Sessions (Not a Week)
Most dealership teams still treat direct mail like it's 2008, and that's costing you real money every single month. Here's the uncomfortable truth: direct mail...
Handling a Mystery Shop Without Drama: What's Changed and What Hasn't
Mystery shops haven't actually changed much in 20 years, but your ability to handle one without it becoming a dealership-wide panic attack has. You still get th...
The Long-Term Salesperson Follow-Up Book: What's Changed and What Hasn't
How many of your salespeople are still using the same follow-up playbook they learned five years ago? If the answer is "most of them," you're probably leaving ...
Overcoming Payment Objections: What's Changed and What Hasn't
The first car payment plan in America debuted in 1916, when General Motors introduced installment buying to make Fords jealous. Before that, you paid cash or yo...
What Actually Got Faster
Your deal desk is probably slower than it was five years ago, even though you have more technology. That's not an insult—it's just what happens when you stack m...
The Salesperson Up-List Rotation Discipline: What's Changed and What Absolutely Hasn't
The Salesperson Up-List Rotation Discipline: What's Changed and What Absolutely Hasn't Three out of every four dealerships say their sales team doesn't follow ...
The Internet Sales Manager Role: What's Changed and What Hasn't
Most dealerships still treat their internet sales manager like they did ten years ago, expecting them to field inbound leads and hand them off to the showroom f...
Multi-Rooftop Digital Marketing Governance: How Top Dealer Groups Benchmark Performance
Back in 2008, when the financial crisis hit, dealer groups that survived weren't the ones with the most rooftops. They were the ones who could actually see what...