The Dealer Group Playbook for Shared Service Centers
Most dealer groups treat their shared service centers like a compromise nobody wants to defend. The multi-rooftop operation sounds efficient on a spreadsheet un...
The Dealer's Playbook for Auction Bidding on Specialty Inventory
Are You Bidding on Specialty Inventory Like You're Shopping at Target? Most dealerships have a playbook for floor inventory. They know their numbers, they unde...
The Dealer's Playbook for Powersports Service: Running Bikes, RVs, and Specialty Inventory Right
You're standing in your service bay on a Tuesday morning, and a customer rolls in with a 2019 Harley-Davidson Street 750 that needs valve clearance work. Five m...
The Dealer's Playbook for Off-Lease Inventory Acquisition
According to the National Auto Dealers Association, nearly 3.5 million vehicles are coming off lease annually—and dealers who aren't actively capturing a piece ...
The Dealer Principal's Playbook for Building a Collector-Car Division
The Dealer Principal's Playbook for Building a Collector-Car Division You're sitting in your dealer principal's office on a Tuesday afternoon, scrolling throug...
The Dealer's Playbook for Exotic and Luxury Used Inventory
Back in the 1980s, most dealerships treated a Mercedes-Benz or Cadillac Eldorado the same way they treated a Honda Civic—slap a price tag on it, run it through ...
The Dealer's Playbook for Boat and Powersports Cross-Sell
Seventy-three percent of dealership groups leave money on the table every single month by not cross-selling adjacent vehicle categories to their existing custom...
The Motorcycle Department Playbook: How Auto Dealerships Win in Powersports
The Motorcycle Department Playbook: How Auto Dealerships Win in Powersports Most dealerships treat a motorcycle department like it's the same business as selli...
The Dealer's Playbook for Selling Used RVs at a Franchise Dealership
Most franchise dealers treat RVs like an afterthought. They show up on the lot, get parked in the back corner, and sit there until someone stumbles across them ...
The Dealer's Playbook for a Facility Image Program Rollout
Most dealerships don't actually have a facility image program. They have a list of complaints. The carpet in the customer lounge is stained. The service bay li...
The Dealer's Playbook for Solar Panels on Dealership Rooftops
It's 2 p.m. on a Tuesday in July, and your service director walks into your office with the monthly utility bill. The number makes you wince. Then, almost as an...
The Dealer's Playbook for Dealership Signage and Wayfinding
In 1956, the first enclosed shopping mall opened in Minnesota with something revolutionary: a directory. Before that, customers wandered. Store owners just hope...