Birthday Campaign Mistakes That Tank Your Retention (And How to Fix Them)
Most Dealers Are Leaving Money on the Table With Birthday Outreach You've got thousands of customer records sitting in your database right now, complete with b...
Six Myths About Equity Mining That Are Costing You Thousands
Back in the 1970s, car dealerships operated on a simple model: sell a customer a car, fix it when it broke, and hope they'd come back for the next purchase five...
The NPS Trap: Why Most Dealerships Measure Customer Satisfaction But Don't Improve It
Most dealerships launch an NPS program the same way they launch everything else: with enthusiasm, a spreadsheet, and zero follow-up infrastructure. Then they wo...
The Follow-Up Cadence Mistake Draining Your Dealership's Retention
Eighty percent of dealers are losing money on the back half of the customer lifecycle, and most of them don't even know it. The culprit isn't a service recessi...
6 Critical Mistakes Dealers Make With Security Camera Policy
It's 2 a.m. on a Tuesday, and your service manager is texting the GM about a missing Milwaukee drill set again. You've got cameras in the lot, in the service ba...
You're Missing Deadlines and Nobody Knows It
You're Missing Deadlines and Nobody Knows It Picture this: It's mid-March, and your controller walks into your office with a stack of printouts. Turns out a cr...
The IT Ticket Triage Mistake That's Costing Your Dealership Hours Every Week
You're sitting in your dealer principal's office on Monday morning, and the IT director just walked in with a stack of tickets that arrived over the weekend. Th...
5 Mistakes Dealers Make with Quarterly Physical Inventory Counts
Why Do Your Inventory Numbers Never Match Your System? You're staring at the physical count sheet from last week, and there's a 3-unit variance between what yo...
5 Call Tracking Mistakes That Are Costing You Retail Sales
Your Phone Call Tracking System Is Costing You Money, and You Don't Even Know It Most dealership GMs think their call tracking system is working. It's connecte...
5 Costly Mistakes Dealers Make With Mobile and Tablet Strategy
Nearly 73% of dealerships report that their mobile and tablet strategy is either nonexistent or completely ad-hoc. That number should terrify you, especially wh...
The Timing Trap: Late Reviews Miss the Real Problem
Nearly 40% of dealerships discover budget-killing errors during their monthly close process that should have been caught weeks earlier. That statistic should s...
Service Advisor Pay Plan Mistakes That Cost Dealerships Top Talent
You're sitting in your service director's office on a Tuesday morning, and your top advisor just walked in with a resignation letter. They're leaving to take a ...