Direct Mail ROI in a Modern Dealership: What's Changed and What Hasn't
You're sitting in your dealer meeting on a Tuesday morning, and your GM is asking the same question he's asked every quarter for the last five years: "Are we st...
OEM Co-Op Claims Have Changed—Your Process Hasn't
The OEM Co-Op Claim Landscape Has Shifted, But Most Dealers Are Still Playing an Old Game Back in 1995, Ford launched its first formal co-op advertising progra...
TikTok Content for Dealerships: What's Actually Changed in Franchise Marketing
You're scrolling through TikTok at 11 PM on a Tuesday, and you see a dealership video of a salesman doing something ridiculous with a car—probably dancing or ma...
Branded Search Spend Discipline: What's Changed and What Hasn't
The Branded Search Spend Debate That Won't Die (And Why Your Dealership Might Still Be Getting It Wrong) Seventy-three percent of dealerships admit they're sti...
Your Old Review Response Playbook Just Got Outdated: What's Changed in Dealership Review Strategy
Your Old Review Response Playbook Just Got Outdated You're probably still responding to dealership reviews the way you were five years ago. Generic thank-you t...
A Review Generation Cadence That Works: What's Changed and What Hasn't
In 1995, Amazon launched with a revolutionary idea: let customers publicly rate and review products. The internet didn't trust it at first. By 2005, reviews had...
Google Business Profile Hygiene: What's Changed and What Hasn't (For Dealerships)
Your Google Business Profile Isn't Getting Harder to Manage—It's Getting Harder to Ignore Here's the question that should keep you up at night: Do you know wha...
SRP and VDP Click-Through Optimization: What's Changed and What Hasn't
Back in 2010, if you wanted to sell a car online, you basically had two options: hope someone found your dealer website through Google, or pray they walked in o...
Parts Pricing Tiers Across Customer Types: What's Changed and What Hasn't
Most dealership parts managers still price retail walk-ins the same way they did five years ago, and they're leaving thousands on the table every month because ...
The Problem That Hasn't Changed
Most dealerships are leaving $40,000 to $100,000 on the table every year in uncaptured vendor rebates. And it's not because they don't know rebates exist. It's ...
Warranty Parts Returns Cycle: What's Changed and What Hasn't
It's 2 p.m. on a Tuesday, and your parts manager just pulled a stack of warranty returns from last week. Some are going back to the vendor. Some are headed to w...
Special Order Parts Tracking: What's Changed (And What's Still Broken)
The Special Order Parts Game: What Your Team Needs to Know Right Now You're staring at an RO that's been in the system for 11 days. The customer called yesterd...
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