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Automotive industry insights, tips, and guides

How to Audit Lead Response Time Weekly as a BDC Manager

A BDC manager should audit lead response time weekly by pulling daily metrics from your DMS and CRM, comparing actual response windows (first-contact time) agai...

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How Should a BDC Manager Handle Setting BDC Pay Plans That Drive Appointments?

A BDC manager should build pay plans around appointment completion rates and show-up percentages rather than dials or contacts alone, tie bonuses to quality met...

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How Should a BDC Manager Handle Setting a Service Appointment Around Customer Availability?

You should ask customers about their schedule in your first contact and confirm availability multiple times before the appointment date. Offer a range of time s...

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How Should a BDC Manager Handle Qualifying an Internet Lead in Three Questions?

A BDC manager should qualify an internet lead by asking three focused questions: (1) What's your timeline for buying or trading in a vehicle? (2) Do you have a ...

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How Should a BDC Manager Handle a 'Just Checking Price' Inquiry?

A BDC manager should treat a "just checking price" inquiry as a qualification opportunity, not a price-quote transaction. Route the lead to a trained BDC rep eq...

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How Should a BDC Manager Handle Following a Four-Email Sequence That Books Appointments?

A BDC manager should monitor each email in a four-email sequence by tracking open rates, click-through rates, and appointment-booking conversion at each stage, ...

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How a BDC Manager Should Handle Leaving a Voicemail That Actually Gets Returned

A BDC manager should leave voicemails that get returned by keeping them under 20 seconds, stating a specific reason for the call upfront, speaking clearly with ...

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How Should a BDC Manager Handle an Inbound Sales Call in Under 90 Seconds?

A BDC manager should handle an inbound sales call in under 90 seconds by qualifying the caller's vehicle interest and budget in the first 20 seconds, confirming...

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How Should a Sales Associate Handle Running a Proper T.O. to a Manager?

A proper T.O. (turnover) to a manager means handing off the customer with a clear vehicle presentation, honest negotiation position, and documented price sheet—...

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How Should a Sales Associate Handle Selling a Vehicle Across Two Salespeople?

When a vehicle sale involves two salespeople, the key is establishing clear split responsibility upfront—usually designating a primary salesperson and a seconda...

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How Should a Sales Associate Handle a Be-Back Properly?

A sales associate should handle a be-back by documenting the prospect's information, vehicle interest, and next steps immediately on a follow-up card or in the ...

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How Should a Sales Associate Handle Setting Expectations With a Service Customer on the Lot?

A sales associate should set expectations with a service customer on the lot by being honest about wait times, clearly explaining what work will be performed an...

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