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Automotive industry insights, tips, and guides

Train Your Team on Vehicle Presentation in One Afternoon (Not One Week)

The First Pencil Moment: Why Vehicle Presentation Training Happens Right Now, Not Later You're standing on the showroom floor at 10 a.m. on a Tuesday. A fresh ...

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Training Your Team on Showroom Traffic Attribution Without Losing a Week

Over 60% of dealerships still don't know where their showroom traffic actually comes from. They've got a rough idea. They think it's Google. Maybe some Facebook...

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Training Your Team on Up-List Rotation Discipline Without Losing a Week

It's Tuesday afternoon on the lot, and your sales manager just pulled you aside. One of your top closers skipped the up-list rotation again. Last month, another...

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Train Your Internet Sales Manager in 2 Weeks Without Losing Productivity

The Internet Sales Manager Training Problem Nobody Wants to Talk About You're hiring a new internet sales manager, or maybe you're promoting someone from your ...

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Phone-Up Conversion Training: Stop Losing Deals Before They Hit the Showroom

You're watching your BDC team handle an incoming phone call. The prospect asks a question about a vehicle, gets a vague answer, and hangs up without booking an ...

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The Metric That Actually Predicts Success

Imagine you're the marketing director for a dealer group with six rooftops scattered across Orange County and San Diego. You've got three Ford stores, two Chevr...

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The One KPI That Predicts Group Purchasing Agreement Success

Why Your Group Purchasing Agreement is Failing (And It Has Nothing to Do With Negotiating Power) You've just spent three months hammering out a group purchasin...

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The One KPI That Predicts HR Standardization Success Across Your Dealer Group

If you're running a dealer group with three rooftops or thirty, you've probably tried standardizing HR processes across your franchise portfolio. You've rolled ...

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The One KPI That Predicts Your Dealer Group's Benefits & 401(k) Rollout Success

The One Metric That Actually Predicts Whether Your Dealer Group's Benefits Rollout Will Succeed Most dealer groups bungle their benefits and 401(k) integration...

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Days to Front-Line: The One KPI That Predicts Newly Acquired Rooftop Success

Most dealer groups mess this up the moment the ink dries on the acquisition paperwork. They buy a new rooftop, pat themselves on the back, and then wonder six m...

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The One KPI That Predicts Single-Point Store Acquisition Success

Back in the 1980s, when dealer groups first started consolidating franchises into regional clusters, somebody had a hunch. The most successful acquisitions were...

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The One KPI That Actually Predicts Whether Your Multi-Rooftop BDC Will Succeed or Fail

The One KPI That Actually Predicts Whether Your Multi-Rooftop BDC Will Succeed or Fail It's 8:47 a.m. on a Tuesday. Your BDC manager in Dallas is texting you a...

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