The Contrarian Case Against Cross-Store Reporting (And What Actually Works)
About 73% of dealer groups say they don't have visibility into what's actually happening across their stores. Yet somehow, they keep building more reporting das...
The Problem With Fortress-Mentality Permissions
It's Monday morning. Your service director is locked out of the parts ordering system because someone in IT set her role to "service advisor only," and now a cu...
SSO Rollout Is Solving the Wrong Problem — Here's What Actually Matters
The Ford Model T went into production in 1908, and Henry Ford did something radical: he simplified the manufacturing process so much that a worker could learn a...
Myth #1: One Platform Does Everything Better
Your dealership doesn't need fewer software vendors. You actually need to get better at managing more of them. That's not what you're hearing at dealer confere...
Why Your Dealership's YouTube Test-Drive Videos Aren't Working (And Where They Should Go Instead)
Most dealerships are betting the farm on video test-drive content right now. If you're not uploading slick walk-arounds and road test clips to your YouTube chan...
The Website Speed Myth: Why Your Slow Site Might Be Outperforming Competitors
Here's a question that might make you uncomfortable: What if your dealership's slow website is actually outperforming the blazing-fast one down the street? Thi...
The Referral Program Myth: Why Your Dealership's Best Customers Aren't Coming From Referrals
You've probably heard it a thousand times: "A referral program is the cheapest marketing you can do." A customer tells a friend, you give them both a $500 gift ...
Why Community Sponsorships Aren't Your Retention Secret (And Where You Should Spend That Money Instead)
The Community Sponsorship Myth That's Actually Costing You Money In 1987, the first major auto dealer sponsorship of a Little League team was considered revolu...
The Conquest Myth: Why Geo-Targeted Ads Are Wasting Your Money
Back in 1995, Yahoo's directory listing was the closest thing to a "local business search." You paid to be in the right category, and if you weren't, thousands ...
Stop Building Email Nurture Sequences (Here's What Actually Works)
Here's what your email marketing consultant won't tell you: most dealership email nurture sequences are a waste of your team's time. Not because email doesn't ...
Why Direct Mail ROI Beats What Dealerships Think (And Why They Keep Killing It)
Most dealership general managers treat direct mail like a relic from 2005. They've read the articles. They've seen the stats on email open rates and Google ad c...
The OEM Co-Op Claim Money Your Dealership Might Be Leaving on the Table (and Why You're Actually Right to Do It)
The OEM Co-Op Claim Money Your Dealership Might Be Leaving on the Table (and Why You're Actually Right to Do It) How many dollars in unclaimed OEM co-op advert...