The Referral Program That Pays for Itself: What's Changed and What Hasn't
You've probably spent the last three years watching your customer acquisition cost creep steadily higher. Digital advertising eats more margin every quarter. Go...
Community Sponsorships as a Retention Tool: What's Actually Changed
Most dealerships treat community sponsorships like a tax write-off with a logo slapped on it. And that mindset is costing you retention dollars you didn't even ...
Geo-Targeted Digital Ads for Local Conquest: What's Changed and What Hasn't
You're sitting in your morning staff meeting, and your general sales manager just dropped a concern that probably keeps a lot of GMs awake at night: "We're spen...
Direct Mail ROI in a Modern Dealership: What's Changed and What Hasn't
You're sitting in your dealer meeting on a Tuesday morning, and your GM is asking the same question he's asked every quarter for the last five years: "Are we st...
OEM Co-Op Claims Have Changed—Your Process Hasn't
The OEM Co-Op Claim Landscape Has Shifted, But Most Dealers Are Still Playing an Old Game Back in 1995, Ford launched its first formal co-op advertising progra...
TikTok Content for Dealerships: What's Actually Changed in Franchise Marketing
You're scrolling through TikTok at 11 PM on a Tuesday, and you see a dealership video of a salesman doing something ridiculous with a car—probably dancing or ma...
Branded Search Spend Discipline: What's Changed and What Hasn't
The Branded Search Spend Debate That Won't Die (And Why Your Dealership Might Still Be Getting It Wrong) Seventy-three percent of dealerships admit they're sti...
Your Old Review Response Playbook Just Got Outdated: What's Changed in Dealership Review Strategy
Your Old Review Response Playbook Just Got Outdated You're probably still responding to dealership reviews the way you were five years ago. Generic thank-you t...
A Review Generation Cadence That Works: What's Changed and What Hasn't
In 1995, Amazon launched with a revolutionary idea: let customers publicly rate and review products. The internet didn't trust it at first. By 2005, reviews had...
Google Business Profile Hygiene: What's Changed and What Hasn't (For Dealerships)
Your Google Business Profile Isn't Getting Harder to Manage—It's Getting Harder to Ignore Here's the question that should keep you up at night: Do you know wha...
SRP and VDP Click-Through Optimization: What's Changed and What Hasn't
Back in 2010, if you wanted to sell a car online, you basically had two options: hope someone found your dealer website through Google, or pray they walked in o...
Parts Pricing Tiers Across Customer Types: What's Changed and What Hasn't
Most dealership parts managers still price retail walk-ins the same way they did five years ago, and they're leaving thousands on the table every month because ...