The Co-Op Claim Disaster: Why Dealers Leave Thousands Uncaptured
Picture this: It's mid-January, and your fixed ops manager casually mentions that the dealership left $47,000 on the table last year in uncaptured OEM co-op fun...
6 TikTok Mistakes Franchise Dealerships Keep Making (and How to Fix Them)
Most dealership TikTok strategies fail because they're trying to be funny instead of trying to sell cars. You see it all the time: a sales manager decides the d...
7 Common Mistakes Dealers Make With Video SRP Content for Used Inventory
How many videos on your used inventory SRP right now are just phone-camera shots of someone walking around a car in the rain? If that number is higher than zer...
Branded Search Spend: The Discipline Mistake Costing You Thousands
You're sitting in a Friday finance meeting. Your GM is scrolling through the P&L, and her eyes land on the Google Ads line item. "We spent $47,000 on branded se...
5 Review Generation Cadence Mistakes Costing Dealerships Customers
Nearly 73% of dealerships say they have a formal review generation strategy, yet fewer than 30% execute it consistently month to month. That gap isn't a mystery...
6 Google Business Profile Mistakes That Are Costing You Dealership Sales
Back in 2005, Google Local was barely a thing—just a side feature in search results that most business owners ignored. Today, Google Business Profile is so cent...
Your SRP and VDP Are Costing You Money (And You Probably Don't Know It)
Your SRP and VDP Are Costing You Money (And You Probably Don't Know It) Nearly 70% of dealership website traffic never makes it past the search results page. T...
The Parts Pricing Tiers Mistake That's Costing You $40K+ Annually
It's a quiet Tuesday morning at your dealership, and your parts manager walks into your office with a problem you've probably faced a hundred times: your parts ...
5 Vendor Rebate Capture Myths Costing Your Dealership Thousands
The Rebate Money You're Leaving on the Table (And Why Your Parts Manager Hasn't Told You) It's 4 p.m. on a Wednesday. Your parts manager walks past your office...
Why Your Warranty Parts Return Cycle is Costing You $10K+ Per Year
According to industry data, the average dealership loses between $8,000 and $15,000 per year on warranty parts that get stuck in the return cycle. That's not a ...
Special Order Parts Tracking: Where Dealerships Lose Money Without Knowing It
Back in the 1980s, when dealerships ordered parts through phone calls and faxes, special orders were rare enough that a parts manager could track them on a lega...
Counter Sales Efficiency: The 5 Mistakes Draining Your Parts Department Margin
The Pacific Northwest and the Parts Department Nobody Talks About In 1989, when Ford dealerships in Seattle started tracking parts sales data by day of the wee...