Reading the Market Before You Build
Reading the Market Before You Build You're sitting in your dealer principal's office on a Tuesday morning, and the conversation you've been avoiding finally ha...
The Dealer Group's Executive Recruiting Playbook: Hiring and Retaining Top Talent
The Dealer Group's Hiring Crisis Nobody Wants to Talk About Your group's been searching for a GM for eight months. The last two candidates looked good on paper...
The Dealer's Playbook for Open-Book Management: Making Your P&L Visible and Actionable
How many people in your dealership actually know what your dealership makes? Not just assume. Not based on vibes or what they heard in the break room. Actually...
The Dealer's Playbook for PTO Policies That Actually Work for Salespeople
Your PTO policy is either making your salespeople more loyal or quietly killing your retention numbers, and most dealer principals don't realize which one they'...
The Dealer's Playbook for Drug Testing Policy: A Practical Guide for Principals and GMs
Most dealership drug testing policies are reactive theater masquerading as compliance. You've got a form in a binder, you test when someone crashes a loaner or ...
The Dealer's Playbook for Employee Handbook Updates
It's 2 p.m. on a Friday afternoon, and your service director just walked into your office with a question that's been nagging at half your staff: "Is it in the ...
The Dealer's Playbook for Dealership Cybersecurity Basics
Most dealerships treat cybersecurity like a winter pothole: acknowledge it exists, hope you don't hit it, and deal with the damage only when you have to. The di...
The Dealer's Playbook for Local SEO in a Multi-Rooftop Group
How Many Customers Are You Losing Because They Can't Find You Online? Here's a hard truth: if your dealership group doesn't show up in the first three results ...
The Dealer's Playbook for Spanish-Language Marketing in a Bilingual Market
Imagine it's Saturday morning at your dealership. A customer walks in, pulls out their phone, and starts scrolling through reviews in Spanish. They're deciding ...
The Dealer's Playbook for Reputation Management Across Platforms
It's Monday morning, and your service director just texted you a screenshot. A customer left a one-star review on Google over the weekend about a wait time that...
The Dealer's Playbook for Brand-Safe Commenting on Social Media
The Biggest Social Media Mistake Dealers Make (And How to Stop) Most dealerships treat social media comments like they're optional. A customer asks a question ...
Step 1: Know Your Audience Before You Buy a Single Impression
Sixty-two percent of car shoppers are now discovering dealers through streaming video ads, and most dealerships still treat connected TV like a guessing game in...